The subscription
economy
is our business.

We help direct-to-consumer businesses in media, entertainment, music, technology and beyond build subscription models that sustain and scale.

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What we do

Where we
add value.

Strategy and business development expertise across the full subscriber lifecycle — for any company where subscriptions are the business model.

01

Subscription Strategy

Pricing architecture, product positioning and offer design built for long-term value. The model that fits your audience, not just your short-term targets.

Strategy
02

Business Development

The commercial relationships, partnerships and market access subscription businesses need to grow — from launch market to global scale.

Biz Dev
03

Growth & Retention

Acquisition, conversion and churn strategies built on data and experience. Sustainable traction means keeping the subscribers you win.

Growth
04

AI & Intelligence

AI and data intelligence applied to personalise experiences, predict churn and surface the opportunities standard analytics miss.

Intelligence
05

Content Strategy & Engagement

Designing the content offer that attracts, activates and retains your audience — the programming decisions that turn passive subscribers into engaged ones.

Content
About

Twenty years in the subscription economy.

Subscribe is an independent consultancy specialising in direct-to-consumer subscription strategy and business development — built for the full subscription economy, from streaming and sports to music, technology and SaaS.

The company's founder has spent two decades in senior and C-suite roles at SkyShowtime, HBO Max EMEA, MUBI, Fox Networks, Paramount and Tribes Media. He has led subscription businesses across seven countries on three continents — from Series A startups to global multinationals — covering sports, film, series, music and technology. That range is what Subscribe brings to every engagement.

Work with us →
Subscription Leadership
20+ years in direct-to-consumer subscription leadership across startups and corporations.
Multi-cultural
Experience leading teams and organizations across seven countries and three continents.
C-Suite
SkyShowtime · HBO Max · NBC Universal · Fox Sports · Paramount
Startup
Experience leading global startups as a COO and as a founder.
Get in touch

Let's talk
subscriptions.

If you're building or scaling a direct-to-consumer subscription business — in any category — let's talk.

info@subscribe.nl